What is local SEO?
Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas.
Optimizing the website of your local business is about making sure people can find you online and offline. Even now, when you might not be getting visitors in your building, you’re still targeting an audience that is located in the same geographical area as you are. So you’d better optimize your online presence for that area.