why digital marketing is important
One of the most important reasons why digital marketing is taking up the traditional marketing channels is as a result of the internet has enabled businesses to interact with targeted audiences in real time. Customers have grown accustomed to participating and interacting with one’s brand or business.
Another equally important reason is its affordability. Digital marketing is infinitely more affordable when compared to traditional marketing channels.
An email or social media campaign can send your message to a wider audience for a fraction of the price of a TV advertisement for example.
Digital marketing allows you to compete with your competition by exposing you to a wider audience on a much smaller advertising budget. When managed effectively, it gives businesses laser-focused control over where and how they spend their money. When you have this kind of control and the data to support decisions, you make smarter ones.